Debbie Cates

Global Marketing Expert

Phone: (480) 694-6874
LinkedIn: /debbiecates


CMOs & Marketing Leaders


Specialties include global marketing strategy, planning, achieving market share and revenue targets, and building high-performance teams.

With more than 30 years of global marketing leadership experience, Debbie Cates has a deep, proven understanding of marketing strategy, planning and execution. She has managed multi-million-dollar budgets and marketing teams for industry-leading brands, such as Oracle, Hewlett Packard and Fujitsu. She also has experience with start-up software-as-a-service (SaaS) companies.

While EMEA (Europe, Middle East and Africa region) Marketing Manager at Fujitsu, Debbie developed a marketing strategy that resulted in double-digit growth within six months, achieving two billion euros in revenue. Later, as Senior Director of Strategic Marketing at Sage Software, a $100 million business, Debbie successfully overhauled the company’s marketing strategy, resulting in 2:1 ROI on advertising spend and a 40% increase in traffic to Sage’s eStore.

More recently, as Chief Marketing Officer at Workplace, Debbie developed and executed a global marketing strategy and coached a high-performance team to achieve a 10x increase in sales pipeline within 18 months. She also helped generate a 90% increase in annual recurring revenue (ARR) and made key contributions leading to the sale of Workplace to a strategic buyer in 2016. 

When I joined AZ Growth Advisors CMO Roundtable I hadn’t realized how much of the business was spread in different directions. The ideals that are taught in our meetings, and being able to communicate with other leaders from various industries, has provided a great forum to address business challenges. Debbie is a fantastic facilitator who helps bring smart people (in similar roles but not competing business) to the table. I’ve learned invaluable best practices, made local business contacts and developed good friendships. I highly recommend accepting if you’re invited to join AZGA.
— Michael Zalle, Vice President/Partner, Squire Tech Solutions LLC

Debbie facilitates roundtables that help CMOs & Marketing Leaders become more effective leaders and achieve their growth goals.