Outthink the Competition

Kaihan Krippendorff

Kaihan Krippendorff

To unlock disruptive growth, you must do something competitors will laugh at. This requires challenge industry dogmas and thinking differently about your business. You can do this by following a systematic strategic process.

Key Takeaways

  • Imagine: define your long (10-year) vision, then define what you must achieve in the next 18 months to move in that direction.

  • Dissect: pick an uncommon leverage point using the "8P" framework: people, process, positioning, product, pricing, placement, promotion, or physical experience.

  • Expand: generate unorthodox strategic options by applying unique strategic patterns

  • Analyze: be clear about your "wastes of time," tactics, winning moves, and crazy ideas. Your disruptive idea will appear as a "crazy idea"

  • Sell: align your organization, investors, partners, and other stakeholders

About Kaihan Krippendorff

Kaihan is the author of four business strategy books, most recently "Outthink the Competition," and founder of Outthinker. He Outthinker Process strategic methodology helps businesses create strategic inflections that unlock disruptive growth, driving a sustained 120% acceleration in growth rates. The process has generated over $2.5b in new revenue so far.

Email: kaihan@outthinker.com
Website: www.outthinker.com                                               
LinkedIn: https://www.linkedin.com/in/kaihankrippendorff/
Twitter: @kaihan