To unlock disruptive growth, you must do something competitors will laugh at. This requires challenge industry dogmas and thinking differently about your business. You can do this by following a systematic strategic process.
Imagine: define your long (10-year) vision, then define what you must achieve in the next 18 months to move in that direction.
Dissect: pick an uncommon leverage point using the "8P" framework: people, process, positioning, product, pricing, placement, promotion, or physical experience.
Expand: generate unorthodox strategic options by applying unique strategic patterns
Analyze: be clear about your "wastes of time," tactics, winning moves, and crazy ideas. Your disruptive idea will appear as a "crazy idea"
Sell: align your organization, investors, partners, and other stakeholders
About Kaihan Krippendorff
Kaihan is the author of four business strategy books, most recently "Outthink the Competition," and founder of Outthinker. He Outthinker Process strategic methodology helps businesses create strategic inflections that unlock disruptive growth, driving a sustained 120% acceleration in growth rates. The process has generated over $2.5b in new revenue so far.